Beauty industry is the hot business of the present era. In the future, it will go up and up and become expensive as well. from the past there would be a use of simple technology in manufacturing beauty products.
This sector of business like other sectors went up and used the latest technology and machinery for manufacturing of cosmetic products.
two technologies like artificial intelligence and augmented reality have become the hot one in the list of beauty technologies. These technologies basically reshaping the ways of connection between consumers and beauty industry brands. They are providing necessary utilities to the beauty industry wholesaler and retailers.
In a pandemic situation, we found digital and technological transformation in the beauty industry. Now, it is the need of time to digitalize the manufacturing of products and make user friendly experiences for their customers.
This is possible with the help of AI and AR. 3D printing and machine learning technology attract online as well as face to face audiences.
Hence, digitalization of technology plays a very good and focal role in the hiking of cosmetics beauty industry. This article will break the light on the hot and most powerful changes happening by technology in the sector of the beauty industry. Let’s dive deep.
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What Is The Beauty Industry?
The beauty industry means products related to your beauty either men or women. In the beauty industry, various products are included like perfumes, hair care products, skin care products, sunscreening and ultraviolet rays protecting products, color cosmetics, men and women’s grooming products, and laundry products.
It is also included with oral products and baby care products. Its links are also deep with fashion industries and other services like plastic surgery, beauty salons, and other medical services. the history of use of various beauty products linked back with ancient Egyptians, Greeks, and Romans. its roots also burst from medieval Chinese, Arabs, and Europeans.
Development of Beauty Industry
Its development was initiated by a number of males and female businessmen during the nineteenth century. in The middle of the nineteenth century, the rise was observed in beauty salons and beauty products marketing.
so, there were job opportunities available in the beauty industry workplaces. Most job holders were white, black and middle class people of the United States and United Kingdom in the late nineteenth and early twentieth centuries.
In the beginning of the beauty industry, there were small and medium sized firms and businesses observed. According to Jones Geofferey in 2010, there was not any type of capital investment in this field. The beauty industry became big and globalized in the 1920s and 1930s.
Currently, the beauty industry has become a big tycoon with billions, trillion dollars globally. Everybody now spends a lot of money on beauty related products, and the women ratio is higher than men.
Types Of Technology Used In Beauty Industry
In beauty industry, there are number of processing units like raw material unit, mixing unit, manufacturing unit, service unit, laboratory unit and delivery unit etc. For all unit there is a need of technology either mechanical or computer. Here is a brief list only.
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1. Uses of A+ Technology In Beauty Industry
Artificial intelligence.. AI and argumentative reality AR, are playing an imminent role in the beauty industry. Things are revolving around this technology. Let’s dive in a brief detail;
a). For Beauty Brands
Beauty Brands also include online shopping experience including dresses, cosmetics, and other beauty related products. Beauty Brands have to focus on best client oriented online shopping facilities. In this process, argumentative reality (AR) and artificial intelligence (AI) help them to launch better online facilities for their esteemed customers.
In online or face to face shopping, a service provider knows the trends of their customers and makes changes accordingly. In online shopping, algorithms understand the trends of their customers and then show the things according to their search. This becomes possible with the help of algorithms working with AR and AI.
b). For Skin Analysis
A + technology has been developed for tracking skin concerns issues and delivering results instantly. This Advanced skin health analysis is helping in treatment of spots, wrinkles, texture, and dark circles of the face. Similarly, it highlights hydration, oiliness, and redness.
This advancement can detect the difficult spots to make the accurate makeup and provide other services like radiance, eye bags, upper and lower eyelids, firmness, and visible pores.
This is the type of personalized and consumer-centric experience technology that makes integration of beauty innovations industry and brands. This technology also helps in patent brand generation.
c). For Facial Features
with the help of A+ technology viz; artificial technology and augmentative reality, the specialist can explore his client’s facial features accurately. This technology can recognize over 70 types of facial features including face, eye, eyebrow, nose and lip shapes.
Similarly, it identifies cheekbone and skin tones as well. On the basis of gathered data, this A + technology suggests makeup styles and the requisite products. So, it is a measured kind of job.
GAN technology stands for Generative Adversarial Network technology that focuses on advanced facial simulation and can discover the effects of facial aging and anti-aging results.
So, this technology can help manufacturer and patent brands to cater best to the requisition of their clients, consumers and customers.
2. Social Media Technology
Social media like YouTube, Facebook, Twitter, Snapchat and many others are being used worldwide with a big audience. All the social media platforms are highly famous among the people worldwide.
All social media are using artificial intelligence and argumentative reality based algorithms that make the approach of their customers towards their right products.
China is the big market in the world and they are also in use of social media platforms like Taobao and WeChat. Let’s dive deep a little.
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a). YouTube (video sharing)
YouTube is a subsidiary product of Google, it is a very big video sharing platform in the world. Lot of contents are available including beauty industry products like fashion designing, cosmetics, electronic devices relevant to beauty etc.
According to a report published by L. Ceci, 14th February, 2022 on Statista platform that YouTube daily users only on iOS devices are 361.23 million and on android devices nearly 7 million in the year of 2021. And this goes high and high with time. You can imagine the daily users in 2022 and ponder over the future.
For example, if a businessman wants to sell a cosmetic product like a beauty product. He will make a video on that product for the understanding of his customer. Customers will watch and understand the pros and cons of that product then decide to purchase.
b). Snapchat (text and image sharing)
Snapchat was launched in 2011, and it is a photo and text messaging sharing social media application. Snapchat’s overall performance only in the age of 15 to 25 in the United states is 48%. So, it is a good platform for publicity and selling of beauty products.
According to a report published by Statista research department on 11th February, 2022 that 319 million daily users of snapchat are recorded only in the fourth quarter of 2021. And this figure is comparatively much higher than the previous years.
China Based Social Media Applications
a). Taobao
Taobao.com is an online shop in china, and the owner is Alibaba Group. According to Statista global consumer survey, it was founded as a C2C (customer to customer) online application. But with time it became much more popular in China, specifically in Mainland china.
b). WeChat
On 4th February, 2022, Lai Lin Thomala published a report on Statista platform related to the traffic flow on WeChat.com. According to a report, early in the year of 2022 nearly 54 percent of internet users across the world visited google.com right before visiting wechat.com. Another 15 percent of traffic came from qq.com.
So, WeChat has become the most popular social media in China that offers a wide range of functions such as mobile payments and e-commerce of products including beauty industry related products.
Most Used Shopping Applications Worldwide
According to a report published on 14th January, 2022 by Stephanie Chevalier on Statista platform, Amazon.com is the most used e-commerce application globally with nearly 217 million average monthly active users only in 2021. And the second one is Walmart.com with an audience of about 120 million users per month.
Most Popular Beauty Product
There are many popular and pure organic products available in the market either virtual or physical. The author highly recommended amazon.com for fair purchasing with all facilities. Here is a list of some popular beauty products, if you want more details then click to land on the affiliate amazon page, buy if you deem appropriate.
- M. Asam Magic Finish Make-up Mouse – 4-in1
- Body Oil for Scars and Stretchmarks
- Moroccanoil Curl Defining Cream
- 200 Density Full Machine Made Human Hair
- Nutrafol Women’s Balance Menopause Supplement
- Facial Steamer SPA by Microderm GLO
- Braun IPL Hair Removal for Women and Men
- Skin Tightening Machine
- NanoSteamer Large 3-in-1
- Light Therapy Face Mask Rejuvenation PDT 8-in-1
- Olay Regenerist Collagen Face Moisturizer
Conclusion
In the nutshell, modern technology, artificial intelligence and machine learning have changed much in the beauty industry including manufacturing, marketing, selling, analyzing of skin with big difference.
In this race, not only women are indulging but also men have interest in making them beautiful by using various cosmetic products, and by using various beauty related electric devices as well. Latest technology saves our time and gives us an approach to the right product for the right skin.
The author has tried to give detail as much as possible, but if you have any questions then can comment or suggest by mail. Thanks!
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